What began as a silly app for teenagers has evolved into a powerful advertising tool.
Since its 2017 debut, TikTok has attracted more than 800 million monthly active users. Because to this fact, it is now among the most visited social networking platforms in the world. It’s also the one with the most rapid expansion.
How to Make a Viral TikTok Video: 12 Steps
There is an algorithm in place across all social media sites that chooses what information to highlight to certain user groups.
TikTok, in contrast to sites like Instagram, does not disclose its algorithm.
In light of this, it might be difficult for marketers to determine precisely what they should do in order to have their films go viral.
Yet, you may speed up the process of making popular videos on TikTok by following these guidelines.
The top twelve are as follows:
1. Then, fine-tune your TikTok page.
It all starts with your TikTok profile if you want your videos to go viral. With your bio, you get to make a pitch for yourself. You have the opportunity to introduce yourself and explain why others should follow you.
If you want more followers on TikTok, the first step is to make your profile as appealing as possible.
2. Recognize your target demographic.
The key to success on any digital platform is familiarity with your intended audience.
To be clear, not everyone on TikTok is a potential viewer.
The best way to learn what sort of material will resonate with your target audience is to study that group thoroughly. Everything from favourite stories to musical genres is fair game.
3. Refine your niche
Step two in making viral videos on TikTok is deciding on a specific topic once you’ve researched your audience and learned what they enjoy.
To dispel any notions to the contrary, TikTok is not restricted to only showcasing dancing and vocal skills.
Create everything from promotional videos to how-to cosmetics tutorials using TikTok.
4. Don’t be scared to stand out.
Following the crowd isn’t where you’ll find originality. The key is to take risks and test out new experiences.
For this reason, content makers that enjoy tinkering with different styles and formats tend to have the most success on TikTok.
People become bored easily with repetitive material. Do something different and let your imagination run wild.
5. Fifth, keep an eye on the video’s quality.
Of all, the vast majority of films on TikTok are created with nothing more than a smartphone and some basic lighting and sound equipment.
You shouldn’t settle for subpar footage because of this, though.
You need to make videos that people will want to watch and share. That’s an important factor in getting people to notice you on the For You Page.
6. Quickly get on the bandwagon of the current trend
Identifying trends before the masses does is a simple method to increase the likelihood of your videos going viral.
TikTok’s Discovery and For You sections are great ways to anticipate and ride the next wave of popularity. They can tell you what kinds of videos are now popular on the internet.
7. Be aware of appropriate hashtags
Hashtags are a significant factor in the success of your post on Instagram, as they are on most other social media platforms.
Find out which hashtags are popular in your field and think about how you might use them in your TikTok campaign.
Although the popularity of some hashtags may rise and fall quickly, others may remain popular for much longer.
8. Use the popularity of hashtag challenges to your advantage
Challenges using a trending hashtag are a fun and effective strategy for generating more interaction and exposure for a product or service.
9. Become a skilled storyteller.
The ability to tell stories is fundamental to being human. Also, they are an essential component of virality regardless of the medium.
Although though TikTok only supports short videos, you may still use the magic of narrative to make your films go viral.
One ingenious method is to explain the video’s topic in the clip’s description.
10. Listen to the music very closely.
TikTok videos often use songs that have significant meaning or impact.
TikTok has negotiated agreements with the vast majority of music labels to let users to legally utilise excerpts of their songs in user-generated 15-minute videos. Although there is less variety for the lengthier 60-second films, wonderful music may still be found.
Because users can easily find and use their favourite music in their videos, the platform’s popularity has increased thanks to this feature.
11. Prod at the heartstrings
An effective way to get people’s attention is to play on their most basic emotions. Using emotional appeals in your video may also assist your target audience feel more connected to the content.
They will help promote your film because they want their friends and network to enjoy it as much as they did. The inevitable consequence is contagion.
12. Update often
If you want your videos to go popular on TikTok, another wonderful suggestion is to publish them on a regular basis. The reason for this is that exposure improves proportionally with the quantity of videos uploaded.
Those who enjoy one of your videos are more likely to check out your profile and discover other content if you constantly upload new material.
The likelihood of their following you decreases if your profile is underdeveloped. But if people keep coming across interesting posts, they’re more likely to follow you and spread the word.
With TikTok, anyone can become a video star.
The great thing about TikTok is that anyone can make films that become popular.
Videos go viral not because of how many people follow you (though it helps), but because of how they are interacted with.
That’s why it’s so important to put in the work to guarantee that your films will engage viewers well.