When it comes to SEO, keyword research is essential to growing traffic to your website. The research tool will help you to increase organic search traffic from search engines. Finding the right keyword research tool is challenging for all, especially if you are new to digital marketing. In this article, you can get an idea of choosing a keyword research tool.
1. SEMrush
SEMrush is a complete SEO tool to perform keyword research and improve your search engine rankings. You just type your keyword in the tool, then it will show thorough information such as search volume, organic search, paid search, etc. While doing keyword research, you could get a set of similar keywords with a list of organic search results.
Using the SEMrush tool, you can also check out Google ads keywords that are in PPC advertising. In the domain authority overview, you can find your competitor’s organic search terms, organic traffic results, and keyword data. When you click the organic research tab, you can see competitors’ ranking positions, relevant keywords, traffic value, and more. All the top digital marketer’s rate SEMrush as the no.1 keyword research tool. All features of the tool help you with digital marketing, content marketing, social media, and more.
2. AnswerThePublic
AnswerThePublic is a bit different from other keyword research tools. It will provide information in a visual format although you could download the information in a .csv file. If you are new to SEO and keyword research, then this is the best tool to try without creating an account.
The keyword data will be based on Google and Bing’s auto-complete features. You could search this keyword on Google, to see the content ranking and features snippet on it. The free version is also available in AnswerThePublic for bloggers. If you perform keyword research regularly, you will need their pro plan.
3. Ubersuggest
Ubersuggest is a free tool that offers keyword suggestions, search volume data, keyword difficulty, and more. You could get top 100 Google results for that keyword along with estimated visits, backlinks count, domain score, and a total number of social shares. In addition, it shows content that is related to your keyword, backlinks, listing monthly visits and the number of shares on Facebook and Pinterest. Ubersuggest is also available in chrome extension that can improve your workflow.
4. Ahrefs
Ahrefs is one of the most popular keyword research tools that offer similar features like SEMrush. When you type a keyword on the search bar, it will show the list of keyword suggestions. You could also be able to see your competitor’s ranking for creating a new piece of content related to those ideas.
Ahrefs also provide quality backlinks for all websites. If you need to build SEO backlinks, Ahrefs helps you to find powerful backlink services to improve your ranking. It offers the nice competitive functionality of being able to see new keywords and the performance of keywords in search queries. Both SEMrush Ahrefs provide the report of finding broken links on your website, PPC keywords for AdWords, and more.
5. Google Keyword Planner
Google keyword planner is specially designed for marketers who want to run their ads on Google. To access a Google Adword planner, you should have a Google Ads account. Once you create your account, enter your payment details but you don’t want to pay for anything. After access to the Google keyword planner, type any keyword and view data of monthly searches of it. You will also get a list of similar keywords to view or download.
6. Long Tail Pro
Long Tail Pro displays an overview of data for your keyword compared with your competitor’s rank on Google. Using long tail pro, you could see the top results for your keyword in search engines. Enter your target keyword and see the ranking of your content for those keywords.
7. Spyfu
Spyfu is a free account, you just type the URL of your competitor’s site and see the results straight away. If you want to get results for more sites, then you should create a free account and log in. Spyfu shows past data to see your site’s growth and rankings. You could also compare your site with competitors’ sites in your niche.
Conclusion
Using keyword research tools, you will be able to see your website performance for your target keywords with a click-through rate on your listing. Keyword research tools can help you to improve your website rankings on Google faster.