TikTok’s influence is unprecedented. Even though many teenagers use TikTok as a means of procrastination, the app has had such an impact on modern music and culture that businesses from all over the world are eager to get in on the trend by advertising on the platform.
TikTok is home to many unpredictable viral videos
But there’s nothing to be concerned about. It’s not too late to begin using TikTok; you can still establish a successful presence there, even if your brand didn’t happen to be one of the lucky ones that stumbled upon TikTok fame by accident. Follow along to learn the ins and outs of setting up a business account on TikTok and, more importantly, how to combine the strengths of paid and organic media.
Who exactly uses TikTok?
According to studies conducted on the demographics of TikTok users, women between the ages of 18 and 24 make up 24% of the platform’s global audience, while men make up around 18%.
TikTok may have a larger teen user base, but it would be unfair to categorise it solely as a teen app. The American population between the ages of 20 and 29 follows teenagers very closely. The “glam-mas” of China demonstrate how fashion only gets better with age.
If you want to use TikTok to promote your brand, you should first determine who your target audience is on other social media sites, and then look for them on TikTok. Do not discount the possibility of reaching a fresh or unexpected demographic. While it’s possible that the majority of your audience isn’t on TikTok, there may be niche communities of viewers who share your interests. Once you’ve identified a target demographic, it’s time to find out what kind of content they enjoy and respond to best. The next step is to brainstorm topics for your brand’s content.
How do you maximise TikTok’s organic exposure?
The growing popularity of the video-sharing app TikTok has led to the development of novel ad formats that can be used by corporations.
It goes without saying that you are familiar with and knowledgeable about organic advertisements. Without spending any money on advertising, you can post these to your feed.
TikTok employs Spark Ads for its advertising needs. Advertisers can use paid ads to get the most out of an existing organic post, similar to the “Sponsored Ad” on other social advertising platforms. TikTok advertising stands out from the crowd because it gives brands direct access to influencer-created content.
Brands can boost their audience reach, organic engagement, and conversion rates by promoting themselves using creator assets. There are two types of advertisements available on TikTok: TikTok Promotion and TikTok Spark Ads.
Exactly how dissimilar are these two drives?
How does advertising on TikTok function?
Improve upon preexisting video materials. Users and content makers who wished to improve upon previously published videos. All music used for commercial purposes must be either original or licenced.
Affordability of research
Mobile devices can access the TikTok promotion for both users and creators. Additionally, they have the option of viewing the following supplementary advertising results:
What is the demographic make-up of the listeners, in terms of both age and gender?
What people do after watching a video ad: how many times the ad is watched, what people say in the comments, how often the ad is shared
Views on the website
Objectives that are currently available
The number of people who watch your videos, who follow you, and who visit your website all need to go up. Ideal for artistic types. All account holders must be over the age of eighteen. Furthermore, you must accept TikTok’s advertising policies and terms.
So, how do you feel about TikTok Spark Ads?
Advertisers can promote already existing posts or other organic content created by other creators with this feature. Through TikTok Ads Manager, influencers can give permission for brands to use their videos.
Affordability of research TikTok
When compared to TikTok Promotion, Spark Ads provides more in-depth analytics and reporting for advertising.
Objectives that are currently available
Ad auctions provide access to campaigns with the objectives of Reach, Video View, Engagement (beta), Traffic, Conversion, and App Install. TikTok’s event postings are a good way to learn about the show’s schedule and frequency (beta). Better ad targeting and management options are available in TikTok Spark Ads.
In either case, Ads on TikTok are comparable in price, though this does depend on the advertiser’s budget. By linking the paid ad campaign with preexisting engaged users and target audiences, marketers can increase the reach and impact of a previously successful organic post. Considering how forgiving TikTok ads can be, there’s no reason to pass up this promotion.
TikTok Marketing That You Should Know
When implemented properly, this marketing platform can be a potent tool for TikTok’s business strategy. We will provide some supporting data to further illustrate our point.
The number of TikTok users has increased by 100 million since September 2022.
TikTok has helped increase brand recognition by 27%.
TikTok’s ad revenue is projected to surpass $11 billion this year, up from an estimated $10 billion last year thanks to daily video views of 1 million.
The app’s Android user base exceeds 90%.
It has the highest engagement rate of any platform, with an average of 96% per post. With 3.86%, Instagram is in second place.
Because users often use multiple social media sites, making your content stand out is essential.
In 2021, app users spent a total of $2.3 billion.
TikTok success calls for a multifaceted strategy.
Success on TikTok comes down to adapting your use of the platform’s features to the preferences of your core audience. Combining organic and paid content increases the likelihood that your messages will reach your target audience and boosts your company’s visibility.