You understand the value of your audience as either an influencer or a social media manager. Everything you do is geared towards expanding your audience while simultaneously satisfying and keeping your present followers interested and committed. While Instagram may be the preferred network for some companies and influencers, TikTok has emerged as the go-to site for many up-and-coming video producers.
Now the question is, how do you get your TikTok followers to check out your website, Instagram, Twitter, or YouTube page? Obviously, you should advertise your presence on TikTok, either at the end of your films or as you’re discussing a topic. As an added bonus, this is a great way to get your TikTok fans involved in contests and giveaways you’re hosting on Instagram or YouTube. They’ll see a benefit in checking out that site and adding you as a follower.
Even if these suggestions have merit and promise great returns in terms of expanding your total following across various social media channels, they also need time and effort to implement effectively.
In this piece, we’ll go over yet another efficient and simple method for boosting your social network following. It’s making a connection structure for TikTok, as you probably thought.
Now, let’s look at some of the reasons why that’s a good idea.
TikTok Linktree’s Many Perks
We’ll skim through the little perks of having a linktree and get right to the meat of the major ones. However, keep in mind that there is much more we could cover, since the platform offers unique advantages to a wide range of businesses.
Integrated Marketing Across Mediums
Using linktree to promote your TikTok channel on your other social media accounts and website is probably the most useful feature. TikTok’s algorithm is now structured in a way that makes “going viral” a realistic goal for every content producer, making it much simpler to get discovered on the platform. While this may be the case on Facebook, it is far from certain on sites like Twitter, Instagram, and YouTube.
You may make it easy for your TikTok followers to find you on other social media sites by including a linktree page in your profile. The process is natural; you aren’t forcing them to read your other material. The alternative is simply giving readers the opportunity to follow your other content, which are tailored to a different medium.
Upgrade Your Brand
In addition, a linktree for Tiktok can be a useful tool for strengthening your company’s identity. Each and every one of your favourite influencers and social media stars has one of these on their biographies. Doing the same will show your followers that you’re dedicated to your social media work and have put in the time to learn the ropes, both of which are necessary to gain their trust.
Your linktree website, Instagram, Twitter, and TikTok profiles will all look more professional and attractive to fans and potential business partners if they all share the same design, colours, and branding.
Gaining More Viewers for Your Website
Hosting your linktree page on your own website will significantly increase the number of visitors to your site. If you link your website in your TikTok profile, users will be redirected there whenever they click on the link, which might potentially improve your traffic and revenues.
Elevated percentage of clicks (CTR)
Many different kinds of links, including those to your website or social media profiles, can be included on a linktree page. By providing many links to your readers, you may expect a higher click-through rate (CTR) because people will be more likely to click through and explore everything you have to offer. Visitors can learn about both your YouTube channel and personal blog in a single session, as research reveal that the average individual makes between 1.8 and 2.2 clicks every linktree session.
As a result, not only do you attract new visitors to your website and social media accounts, but you also manage to keep your current audience interested in what you have to offer on all of the platforms where you operate.
Improved Affiliate Sales
Having a linktree in place can be beneficial for affiliate marketers, as it can potentially lead to more sales. If you already have a linktree page, you can simply add your affiliate links there. Having them all in one location makes it seem like a typical set-up and prevents you from coming off as “too-salesy” to your audience, both of which improve the likelihood that they will click on the links you provide.
Essential Ideas
Whether or whether TikTok needs a linktree is debatable, but in our opinion, it absolutely does. There are several advantages to having a linktree, and it’s also simple and free to set up. Setting it up takes only a half an hour to an hour (depending on your technical expertise), and after that, all you have to do is update the links every once in a while. It’s a no-brainer for any prospective influencers or social media managers because the return much outweighs the investment.
In case you are interested in learning more about linktrees and how to develop and administer them, I recommend reading some of our other posts on the topic.