How To Use TikTok For Your Ecommerce Business?

TikTok is undeniably one of the most rapidly expanding social media platforms, allowing users to upload and share short videos enhanced by a variety of artistic tools, such as filters, music, and special effects. Approximately 60% of TikTok’s users are between the ages of 16 and 24, indicating that it has successfully attracted the younger members of Generation Z.

You can use this site and the information you share here as a powerful e-commerce platform if you approach it in the right way. Add “TikTok made me buy it” to the growing list of products such as sunset lamps,¬†and tiny mini refrigerators.

Isn’t it Time for Brands to Start Using TikTok as a Marketing Tool?

Although we noted that the majority of TikTok users are members of Generation Z, the app’s meteoric rise in popularity has attracted people of all ages and backgrounds. Since TikTok hosts a wide variety of communities and subcultures, it’s a great place to connect with consumers who already have a shared appreciation for your product. More people can watch videos on the platform than on competing social media apps. Users’ content can go viral more quickly thanks to the app’s algorithm, and it can be downloaded and shared on other platforms without having to be part of the original audience.

One: Be Familiar with TikTok Commercials

In order to attract a larger audience and increase sales in your online store, paid advertising is a great choice. Ads on TikTok function in the same way that similar ads on Facebook and Instagram do: they direct users to your content. In order to reach a wider audience, these may incorporate a variety of new elements. In addition, the most effective advertisements on TikTok rarely feel like advertisements at all. To appeal to the app’s audience, successful brands on TikTok usually promote user-generated content or videos from micro-influencers. If your advertisement can blend in with the feed, users will be less likely to ignore it.

Find the Right Influencers (and not Just the Well-Known Ones)

TikTok influencer marketing is another option for raising brand awareness. After years as a passing fad, influencer marketing has matured into a potent marketing strategy used by major brands to expand their customer bases, raise brand visibility, and bolster customer confidence.

Working with other TikTok stars can do wonders for your company’s profile. Just like on other social media sites, you can tap into an influencer’s devoted fan base. Furthermore, those who have found natural success as influencers on the platform are the best resource for learning how to make content that users will adore. Using a customer relationship management (CRM) platform like Pixlee TurnTo can eliminate a lot of the legwork involved in finding the influencers that best align with your brand through hashtag, username, sound, and other keyword searches.

#3: Make Content That Explicitly Uses the “TikTok Made Me Buy It” Hook

TikTok is a powerful platform that can make even the most mundane products, like eye cream, books, and cleaning supplies, seem hip and affordable. There is more to the app than just viral dance videos and funny skits. Moreover, the platform has a strong consumerist influence.
You can increase social proof and your omnichannel focus by tagging specific products on your website with “TikTok made me buy it” once your TikTok campaigns start generating results.
Be sure you’re not left out of this movement. Use the popular #TikTokMadeMeBuyIt hashtag to increase exposure to your product videos, which has already attracted over 4.6 billion views. Make these videos accessible and easy to understand. Use everyday details from the lives of other people. Last but not least, make sure it’s reactive, in the sense that it elicits an emotional response from your target audience.

Hold a Social Media Contest that Participants Can Enter to Win Prizes

It’s also a good idea to run giveaways and promotions in conjunction with your “TikTok made me buy it” campaign to attract a larger audience and increase interaction with your content. With its unique algorithm, TikTok is a prime location for hosting viral contests. Create your own custom hashtag to promote your brand, and combine it with a fun challenge or dance that your followers can do on their own social media pages. Make an effort to ensure that it is both pleasurable to make and not too difficult. Keep tabs on submissions and engage in social listening by using a branded hashtag.

Construct a Shoppable TikTok Gallery on Your Site 5

How do you make money off of user-generated content on TikTok, and where do you put it all? The solution is to embed a Pixlee TurnTo gallery on your e-commerce site that features TikTok videos from your brand, influencers, and community members, all of which can be purchased.

This all-encompassing method provides site visitors with engaging content that exudes social proof and a simple path to conversion. Authentic videos from your brand’s community can also help provide context by showcasing the product in action and highlighting creative uses for it.

6. Make use of TikTok’s built-in purchasing options

By including a “Shop” tab on their profiles, Shopify sellers can take advantage of TikTok’s built-in e-commerce tools. Users on TikTok can shop your Shopify store without leaving the app by accessing products through this tab.

Promoting your product and helping users find and buy it on the site are both huge benefits. Kylie Cosmetics, owned by Kylie Jenner and boasting more than 35 million followers, is one of the first brands to offer direct purchasing through Instagram.

Some Closing Remarks

TikTok, like all other social media, is subject to the same ebb and flow of algorithmic and cultural shifts that affect its users. Yet, the primary consideration must be to maintain a foundational approach. Be sure to publish genuine content on a regular basis and to interact with your audience. All the best!