TikTok is a great social media platform for all individuals and marketers to promote their business successfully. TikTok has become more popular among teenagers and youngsters. On average, 41% of the TikTok users are aged between 16 to 24 years. It is the fourth most downloaded app in the world. The aim of the TikTok marketing strategy is to impress potential followers and customers, increase interactions, spread brand awareness, build online relationships, and increase sales growth. Within this mind, most marketers use this platform more and more effectively. But, also most of them didn’t know about this platform’s features. In this article, here are some tips about TikTok advertising that generate your account.
Why Is TikTok More Popular?
There are lots of social platforms growing every day. TikTok is so popular, and it is the trendiest platform in the world. The important reason for this platform’s popularity is its potential growth, and the number of followers counts. TikTok users are able to use effective music and sound effects on their videos. The main feature of TikTok is its short-form videos. TikTok allows up to 15 to 60-second videos.
Advertising On TikTok
Advertising is one of the powerful features of all social platforms. The same as the TikTok advertising feature is effective for all marketers to market their brand all over the world. Lots of ways are there to advertise your brand on TikTok. Here are some most effective methods to spread your brand across the world:
Hashtag challenges are more popular to reach your brand all over the TikTok users. Videos with hashtags get more engagement and reach than without hashtags. Most of the brands use this feature to increase their brand worldwide. SEO is important for websites, and hashtags are important for social media. Most of the brands and users add hashtags to their challenges that generate a certain task. But make sure to use trending hashtags that are relevant to your videos.
Challenges can include voting on a specific product, dancing to effective tunes, and sharing their opinions on your products.
Branded Lenses And Stickers
It is similar to Snapchat lenses; all the brands and users are able to use these lenses and stickers to make their videos look more beautiful. Also, TikTok offers AR filters for your posts to look more beautiful and get more engagement. If you are new to this platform, initially take more time to create effective videos and get better and more positive results on your page. You can buy TikTok likes instant for getting more user attention, and it is more effective for all the marketers to maximize their brand quickly.
In-Feed Video Ads
These video ads are more effective and popular among TikTok users. The length of these video ads is 15-seconds. The ad’s call to action helps to reach a particular website, hashtag challenge, or specific app.
Brand Takeover Ads
These ads are more expensive on this platform because it allows only one brand takeover per category per day. It allows 3-second videos or images or 3 to 5 second GIFs. These ads help to reach a brand’s landing page or specific hashtag challenges.
Top View ads merge the two ads like in-feed ads and brand takeovers. These types of ads are displayed at the top of the user’s feed. So, make sure to use these ads to your brand’s success.