The digital landscape is constantly changing, and AI is a major driving force behind this development. There is no denying AI’s impact on modern marketing. According to research published in the Harvard Business Review, effective usage of AI can increase leads by 50% while decreasing marketing expenses by 60%.
More than 3.5 billion people across the world use social media, giving advertisers a massive pool of data. With the help of AI-powered tools, marketers may better understand their target audience and refine their marketing strategies.
Using social media AI, digital marketers may increase traffic and lead generation
Divide leads into subsets
People of all walks of life, from all corners of the globe, and of varying ages are among the millions of active social media users. Because of this, zeroing in on your ideal clientele can be a labor-intensive process. However, CRM solutions driven by AI streamline the process of aggregating client information into a central hub.
These analytics allow companies to better target certain demographic subsets of consumers. For example, social media users who have interacted with your content across many channels are more likely to become leads and consumers. Automatic discovery solutions use AI to comb through social media data and identify promising leads. Conversion rates can be increased by using segmented lists in conjunction with tailored email, advertising, and other marketing activities.
Increased lead creation through use of omnichannel marketing
In order to reach your target audience with a consistent and highly tailored marketing message, omni-channel marketing relies heavily on data collected across channels. Branding strategies, delivery timing, and message consistency are the three pillars on which the success of omni-channel marketing rests.
Customer interests, demographics, and buying habits, all of which may be gleaned from social media analytics, are essential starting points. Because of this data, marketers will be able to send consistent messaging across all media. Analytics solutions driven by AI provide the insights necessary to fine-tune omnichannel marketing campaigns.
Create sales opportunities by raising brand recognition
Huge amounts of information exist, but they are dispersed over numerous channels. Intimidating, to say the least, is the prospect of manually organizing such data, analyzing it, and basing marketing efforts on it. Fortunately, social analytics tools powered by artificial intelligence can centralize all of this data, including contacts and social media activity, in a matter of minutes.
Every time a person interacts with your social media content—whether by leaving a comment, contacting your company, etc.—the data is saved in these analytic databases. AI’s ability to sift through historical data makes it simple for companies to provide individualized service to their clientele. This makes customers feel like they matter to your company. Brand recognition and new leads can be attained by providing useful information to potential customers.
Optimize your content marketing strategies
Recent infographics show that content marketing is three times more effective than outbound marketing methods in boosting lead creation. Additionally, it is 62% less expensive. Developing a powerful content marketing plan is, therefore, essential for any company serious about expanding its customer base. Social media solutions powered by artificial intelligence can boost content marketing results for digital businesses.
Artificial intelligence in social media can shed light on the most important factors that affect the performance of content marketing campaigns. The right content format, hashtags, publishing time, and topics that resonate most with your audience can all be determined with the aid of these instruments. In addition, you’ll have an awareness of the content marketing platforms that generate the most interest. As a result of the data provided by AI tools, digital marketers may fine-tune their content marketing tactics to increase readership and click-through rates.
Methods for Managing Social Media
Artificial intelligence can be used by digital marketers in the administration and enhancement of their social media presence. Digital marketers can benefit from these instruments since they examine a wide range of parameters and reveal promising avenues for user interaction. Increased exposure to linked websites is one of the benefits of social media profile optimization.
Endnote
In the past few years, AI has had a huge impact on how companies handle search engine optimization and content marketing. Now more than ever, AI technology is making it possible for digital marketers to design highly specific and tailored marketing campaigns, learn more about their target audience, and more. All of these things help with lead generation and drive more people to your site.