When it comes to social media, TikTok is one of the most cutting-edge options. It lacks, however, a vital component that has been present on other platforms for quite some time. Ads can be directed specifically at a user’s fan base. But that’s about to change with the launch of “Business account audience” in TikTok’s Paid Ads Custom Audience feature. Learn about the new retargeting feature on TikTok and how it can help you reach your audience in this detailed guide.
Retargeting: What Is It?
Retargeting is a form of online advertising that displays ads to people who have already shown an interest in the product or service you’re promoting. People who have previously visited your online store’s webpage or performed a predetermined action may be included. Someone leaving their shopping cart behind is a good illustration. For a business-to-business firm, this could mean anyone on the company’s email list.
But how exactly does retargeting function on TikTok? Ads can be shown to people who have already followed your business account on TikTok or who have performed a certain action on the platform.
What’s the Big Deal About Corporate Subscribers, Anyway?
Okay, so you’ve decided to make a cold call to a potential client like a real salesperson. In most cases, the prospect of making a sale is slim, right? Now imagine you’re calling a potential customer who is already familiar with you, your company, and the products or services you provide. As a result, the possibility of making a sale skyrockets.
It’s the same with retargeting your TikTok fans. This group has already demonstrated some level of enthusiasm for your product or service, so it stands to reason that they will be easier to convert into paying customers. The likelihood that your most-engaged TikTok viewers will take the desired action rises when you retarget them. That action might be buying something, checking out your website, or installing your app. The data supports this argument.
Better Late Than Never on TikTok
When it comes to retargeting, TikTok has been slow to catch up to the competition. This feature, which Facebook has had for over a decade, has significantly impacted the company’s success. One of the main reasons for Facebook’s success is the platform’s ability to retarget users’ profiles.
Business Account Audience, a new addition to TikTok, offers the same precise targeting as Custom Audience. To that end, it’s easy to see why the marketing community is so enamoured with the prospects. TikTok’s pixel feature has been the only option for brands to do retargeting until now. To learn more about your website’s visitors, you can implement a pixel tracking system with very little effort. Followers or page visitors from TikTok can be retargeted using the information you provide.
Though useful, these strategies can’t compare to retargeting your actual TikTok followers. The long-awaited Custom Audience feature simplifies the method and makes it easier for brands to retarget their TikTok followers. Businesses can now build an audience of app users who are familiar with and interested in their brand without ever leaving the app. The implications go far beyond simple retargeting of your TikTok audience.
Gain More Campaign Success by Retargeting Your TikTok Audience
There’s good reason why marketers are celebrating: retargeted ads are extremely effective. Even if consumers are interested in a product or service after hearing about it for the first time, they likely won’t make a purchase right away. Marketers have known since at least the 1930s that it typically takes seven exposures to a product or service before a customer will make a purchase decision.
There are many advantages to retargeting your TikTok audience, including the following.
Expansion of influence. You can increase the likelihood that your ads will be seen by people who are interested in what you have to say by directing them to people who have already shown some interest in your brand. This broader exposure has the potential to boost conversion rates and return on investment for your campaigns.
Increased exposure for the brand. One of retargeting’s most appealing advantages is the boost it can give to brand recognition. The more exposure your brand gets, the more likely consumers are to remember it even if they aren’t ready to buy your product or service at the moment. This elevated name recognition has the potential to boost future revenue.
Improved return on investment. Retargeting is a powerful strategy for increasing returns on investment. As a discipline, marketing is inefficient. A large number of people must be approached before you can identify those who might be interested in your product or service.
The Best Ways to Reach Out to Your Old TikTok Fans
Right off the bat, some housekeeping. To create a custom audience, your brand account must have at least one thousand followers. For anyone reading this, I hope this isn’t an issue.
- First, head over to your Ads Manager and click the Assets tab before selecting Audiences.
- Next, choose “Custom Audience” from the “Create Audience” drop-down menu.
- Here we go: Step 3. Click on Business Account>.
- Fourth, connect your TikTok company profile with your TikTok Ads Manager User profile. Either your credentials or a QR code can be used to access the business account. When you’ve given this link the green light, you’ll be ready for step 5.
- Step 5: After you have connected your accounts, you can start building an audience for your business profile based on criteria you specify. Followers are an obvious choice, but you could also include anyone who has seen one of your videos. You can save your newly created retargeting audience and reuse it later on another advertising campaign.
- Yes, it’s just that easy! Brands and companies that want to expand their TikTok audience and return on investment will find this new feature invaluable. Today is the day to begin using TikTok as a marketing tool if you haven’t already.