How To Leverage Link Building In SEO?

Google’s search engine optimisation (SEO) methods have evolved.

The use of artificial intelligence techniques like OpenAI’s GPT-3 has accelerated the pace at which search engines are evolving in comparison to the previous decade.

The new technologies are unfortunately contributing to the proliferation of spammy content and link building that already plagues the Internet.

Even though link building is still substantially connected with Google rankings, its importance continues to decrease as one of hundreds of ranking factors.

It’s a match made in heaven: AI content versus AI search engines proficient in NLP.

Both technical SEO and SEO based on content incorporate many other elements into a weighted algorithm.

What other aspects of SEO will continue to be, or become more essential to you as link building declines?

In this post, we’ll examine what link building is and why its influence is dwindling, then look at several alternate strategies you may use to raise the authority of your website and the volume of organic traffic it receives.

In SEO, what exactly is link building?

When it comes to search engine optimization, link building is simply the process of acquiring or exchanging links with other websites.

Its goal is to strengthen your online presence by establishing connections with other sites and organisations.

How Come Link Building Is So Effective? SEO’s Decline

Once upon a time, link building played a significant role in Google’s ranking algorithm.

Due to the rise of machine learning algorithms and improved search engine technology, link building is no longer as important as it once was.
The focus of most modern search engine algorithms has shifted from inbound connections to semantic analysis of content, which might include computer understanding of natural language processing.

Increasingly, search engines can determine the quality and relevance of information without any external links.

The question this change raises is what webmasters and digital marketers should do now that backlinks are less important.

Methods Apart from Creating Backlinks to Boost Keyword Rankings

Given that link building’s influence on SEO is dwindling, it’s vital to investigate strategies that can boost keyword rankings independently of inbound links.

When link building isn’t a possibility, you still have options for increasing your website’s authority and organic traffic, as we’ll discuss below.

Let’s go deeper into what these strategies include and how to put them into action.

Make Original, Valuable Posts

Google is constantly harping on the need of producing new content and enhancing existing pieces.

Increasing the quality of your website’s content entails more than just adding more interesting or provocative material. The content’s flow, natural breaks, interactivity, pictures, headers, and videos must be enhanced.

Put in a Video

A high production value film shows that your company cares about its image and is willing to invest in it.

Having a large following on YouTube, however, can generate a lot of traffic and increase your trustworthiness, even if straight links from YouTube aren’t very helpful. This development, I believe, will continue to grow.

Make Your Site More Search Engine Friendly

Increasing your website’s visibility, discoverability, and understandability by search engine crawlers or bots is the goal of search engine optimisation (SEO).

This can be done in a number of ways, including the use of relevant keywords, careful use of meta descriptions and titles, and a well-organized structure for the content itself.

Indicators of Internal Links
When it comes to SEO, internal links are crucial for helping search engines comprehend the organisation and hierarchy of your website’s content.

As external link building becomes less effective, the importance of internal linking within a website has grown. As well as providing webmasters with a technique to increase visibility without the need for extra inbound connections, internal linking allows search engines to grasp the structure and hierarchy of a website.

When it comes to search engine crawlers and indexing webpages, how internal links are employed can have a significant impact. This is especially true because pages with more internal links tend to rank higher in search engine results.

Make use of social media

Websites that care about their rankings in search engine results pages should pay more attention to social media. (SERPs). It is now possible for search engines to analyse social media posts and pull out relevant information that can be used to raise a keyword’s page rank.

Using various social media channels can help to improve your search engine results page (SERP) rankings because search engines take social signals into account when ranking websites.

They achieve this by scanning posts, comments, likes, and other social interactions with NLP algorithms and machine learning techniques to identify which information is most relevant to a given query.

While social media signals aren’t as powerful as inbound links, they’re still a great method to get your name out there and get people clicking on your links.

Thoughts on the ChatGPT

ChatGPT is a popular natural-language processing tool among online marketers. In order to provide more sophisticated information, responses, and conversations than standard search engines, this technology use machine learning algorithms to process text input.

With the use of machine learning and AI, search chat may one day have no blue links at all. This fact alters not only how we approach SEO in general, but also how search engines present results. The importance of authority will increase, but the weight of links will decrease.


Due to improvements in search engine algorithms, link building is far less effective than it formerly was. However, one need not rely just on backlinks to increase website traffic and search rankings.

When link building becomes impossible, webmasters can still boost their site’s authority and organic traffic by producing high-quality content—such as video—using internal links and promoting it via social media.

If you optimise and deploy your site with care, it will continue to be useful even as SEO evolves.