Nowadays, social media marketing almost always includes Instagram. One billion people use Instagram every month, making it a vital component of any successful digital marketing strategy thanks to story ads and the opportunity to connect with customers and clients instantly.
Instagram: what’s the difference between a commercial account and a personal one?
It might be confusing to determine which Instagram account is appropriate for your needs and goals, given that a business account may share certain similarities with your personal account in terms of content (such as photos and videos).
Here are the key distinctions (and four advantages) you should be aware of.
Instagram now provides paid business accounts with access to new tools.
While both personal and commercial Instagram accounts allow for the sharing of high-quality images, the latter offers access to additional tools and analytics.
As our first advantage explains, this expands the number of channels through which prospective consumers can get in touch with you.
One perk is that if you hit 10,000 followers, you can activate the “swipe up” option
Instagram users can quickly navigate to the linked web page from the “swipe up” prompt at the story’s bottom. If your organisation provides medical services in an area hit by a natural catastrophe, you can link to helpful local resources and information in the “swipe up” section of your Instagram story. This makes your business more approachable and human to the people you serve.
Importantly, it removes the usual Instagram roadblock of getting users to click on to your website. If you want to see how many people visited your page and how successful your post was, you can “swipe up” on a specific product, event, or service.
Analytics are a standard feature of Instagram for businesses.
In digital marketing, analytics are a must. These numbers reveal which of your postings are successfully reaching your target audience and which are not.
Monitor which postings are generating engagement
Understanding your social media audience is possible with the help of analytics. As a result, you’ll be able to provide them with the answers and solutions they need, fostering a mutually beneficial partnership.
Below each company profile, there is a link labelled “view insights” that will offer you a glimpse of:
- Which customers are you focusing on?
- Just how many of them have subscribed to your feed
- How many people found you by searching for one of your hashtags
- The reach of Instagram’s business profiles is enormous.
- Over 200 million Instagram users every day see at least one company profile, per Instagram’s own data.
Promote a content with their help
Only paid business accounts can boost or promote content. When you’ve found a winning social media strategy with the help of analytics, you can supercharge your budget to achieve even more post views with this function.
You can expand your company’s online presence by using Instagram for business purposes.
Although Instagram profiles allow for a lot of customization, each user has a finite amount of space for content. The ability to store and manage your contacts is a useful function (benefit #4).
Added bonus number four: a “contact” button
A “contact” button is included in your Instagram business profile. You may configure your Instagram account so that clients can contact you via phone or email without ever leaving the app or having to navigate to your website.
The steps you take to convert your personal Instagram account to a professional one
A commercial Instagram account can be easily converted from a personal one. You may create an Instagram business account in the same way you would create a personal account (through a computer or mobile app) by simply selecting the option to do so in the account settings.
If not, then just stick to these five easy actions.
Launch Instagram.
To access preferences, select “Profile,” then “Settings” (located in the hamburger menu to the right of your name).
Choose “Switch to business profile” from the drop-down menu.
Make a company profile (be as detailed as possible).
To the boards!
Changing over is the simple part. The next step is to develop your Instagram account into a profitable business by posting intelligently.
Create a successful Instagram company
All forms of social media are saturated with attention-grabbing posts, stories, and advertisements. Is there a secret to expanding your following on Instagram?
Create a complete Instagram profile for your company: Add as much detail as possible to your profile (hours, location, etc.).
Regularly update
In order to take advantage of people who are actively searching for new businesses in their area or who are interested in the specific items or services you offer, you need create a posting schedule that keeps eyes on your Instagram business account.
Content quality
Given the abundance of available content, it is imperative that your contributions are noteworthy in terms of both quality and utility. It’s important to have professionally shot films and tasteful images.
Think in terms of faces
While we appreciate stunning images of food and landscapes, Instagram posts featuring people consistently outperform all others in terms of user engagement.
Put hashtags to use
Using hashtag research, you may zero in on the most relevant hashtags for your field. Don’t use more than 10 in a single update, and you’ll see increased interaction.
Keep tabs on metrics
Having access to analytics was a major motivating factor in switching from a personal to a commercial Instagram account. You should check in on them and make any required adjustments at least once a month.
Engage your fan base
If people write you, reply to them. When you use social media, you’re not simply shouting into the void; you’re also getting questions and comments back. Leave them wanting more.
Take advantage of Instagram Stories advertising space. Stories are a top-performing Instagram format. Never underestimate the strength of this format. Make Instagram advertisements that draw in passive visitors and turn them into paying clients.