Since Instagram Stories has been around for almost six years, it can hardly be considered cutting-edge. Are Instagram Stories still popular today? Like its content, did the feature become popular or die out?
HubSpot reports that approximately 40% of users submit content more frequently than once per week, while 99firms reports that nearly 87% of users do so. If you look at the Instagram marketing trends for the coming year, you’ll see that more and more stories are expected to be made in the coming months.
It’s not simply a hit among socialites, though. Approximately one-third of Instagram’s most popular stories are made by brands.
How Can I See Who Has Viewed My Instagram Story?
You may not know who has seen your standard Instagram photo postings, but if you use the Instagram Story tool, you can see who has seen your stories. However, you’ll need to move quickly if you want to see how many people, both followers and non-followers, have viewed your story. Even if you’ve marked a specific story, you won’t be able to access it until 48 hours after you’ve posted it.
How? Read on!
The first thing to do is launch Instagram.
The second stage entails selecting your narrative.
Third, swipe up to see more of your tale. At the bottom of your post, you’ll see the user names of those who have read it. If no one has seen it yet, the message “No one has seen this yet” will be shown. If you’re still having trouble, give it a few hours and try again.
Since the number of replays is counted as part of the total story views, if the total number of story views is greater than the number of usernames listed, it simply means that the same user has viewed the story more than once.
Analytics for Your Instagram Stories
You need to know how to analyse the data so that you can make good decisions based on it. You can also see how many people hit next and left your story if you have an Instagram Business profile (which you should). If you see that some individuals have watched your entire tale but you don’t follow them, you might start by following them.
Tracking Who Sees Your Article
There is a simple solution if you want to control who can see your narrative. Once you’ve finished filming your story, select the More option from the menu that appears after the three dots. A pull-down menu with several choices will appear.
Go to the Narrative menu. You may restrict access to the story and live videos for particular users by clicking on Viewing. Or, you can choose to keep it private and show it to only a few select friends.
Maximising Your Instagram Story’s Reach
Instagram’s Story function is reminiscent to reality television in many ways. It’s the behind-the-scenes look at their favourite businesses and celebrities that keeps people coming back to social media. Here are some hacks and tricks you may try out to make the most of the feature and the buzz surrounding it.
Check your measurements
Instagram Stories are 1080 pixels wide by 1920 pixels high, giving a 9:16 ratio. That is, a width of 1080 pixels and a length of 1920 pixels are recommended for your material. Paying attention to these (less fascinating) numbers is just as crucial as the data concerning your opinions. When you post a video to the site, it must conform to specific dimensions; otherwise, it will be cropped. If you mess this up, your call to action (which we’ll discuss later) may not be seen, and therefore, neither will your clicks.
Put in text
You may use words as well as pictures to convey your tale. The key is to maintain the tone casual. If you want to strengthen your brand’s identity, you should utilise the same typeface throughout all of your accounts.
Include some tunes
The ability to add music to Instagram Stories is one of the most talked-about updates to the app in recent times. Simply navigate to the music screen by clicking the stickers icon (the square with a smiley face). You’ll be taken to a new page where you can do your music search. If you need to establish the mood but don’t have a specific song in mind, you may browse by genre or emotion, or just choose one of the most popular songs available. To put it succinctly, the sound should complement the pictures. That’s the main tip you need to know.
The use of animated GIFs
Including relevant GIFs in your content can boost engagement. One option is to use a website like GIPHY, which has an extensive library of GIFs. You may search for the perfect GIF for your message, and then use Instagram’s sharing features to send it right from the app.
Integrate user-generated content
The usage of user-generated content (UGC) is sometimes recommended. You may use a programme like Repost for Instagram to properly attribute shared material by its original author after collecting it using a branded hashtag, for example. However, please remember to ask the original author for permission first. They will gladly help out because they want the praise.
Create a call to action
In order to add links to your articles, your company profile must have more than 10,000 followers. A call to action, such as this one, can help bring people to your website, and you can add one using this function. You might also use Instagram link-in-bio tools like Linktree or Milkshake.