Apps for social media platforms often fail to gain widespread popularity. Despite initial excitement, We failed to gain widespread popularity when it was released a few years ago. To put it simply, it was a passing fad, and it wasn’t the only one. Many other apps have emerged and vanished just as rapidly. TikTok, on the other hand, is not like those others. Actually, it’s currently the most widely used app of its kind for sharing videos online.
What Is TikTok?
Music videos, comedic skits, and micro-blog posts are just some of the content types available on TikTok. People in Generation Z absolutely love this app, but people in older generations don’t see the point. One reason why TikTok is so popular among young people is that they’ve grown up in a connected world.
Increasing their visibility on the platform, many brands will resort to buying TikTok followers to do so. Without having to wait for their search engine optimization efforts to bear fruit, they can immediately begin connecting with potential followers.
How Popular Is TikTok Among Users?
Young adults (those between the ages of 18 and 24) continue to make up the app’s largest user base. In fact, a little over half of its users are under the age of 33. More than a billion of these people visit the site on a monthly basis. Over 150 countries are represented among its daily app logins, and its users spend nearly an hour per day on the site, making it a truly global phenomenon.
How TikTok Grew So Fast?
In 2014, when it first came out, Musical.ly was a popular lip-syncing app that quickly gained traction among users aged 13 to 18. For this reason, Chinese app developer ByteDance made Musicl.ly rival app Douyin in 2016. The app’s creator changed the name to TikTok to make it more readily identifiable around the world. TikTok was born out of a 2018 merger between Musical.ly and another video-sharing platform. Because of this, the number of people using the app skyrocketed. By midway through 2019, the app had more than 500 million installs from the Google Play Store, making it the most downloaded app in both stores.
TikTok’s Rising Star Power
Short videos are very popular among Internet users. In fact, the average app video lasts only 15 seconds. While some videos may last longer than a minute, users are limited to creating shorter clips. No photos or messages can be exchanged either.
This information is simpler for readers to absorb. The brand’s message is made more accessible and relatable through this content. Also, they are confident that they can find any information they need within the app.
Users upload comedic and instructive video content. People can upload videos about their daily lives or information related to their favorite pastimes. No matter what they share, they see increased attention.
How a Company Can Benefit from TikTok?
Video content can be produced by anyone with a TikTok account, be it an individual or a company. The site’s visual effects and filters help to set these videos apart and attract an audience. A video on the app could quickly go viral if enough people found it interesting and shared it with their friends.
With the right use of hashtags, a company can increase the virality of a video. Hashtags notify the app’s sharing algorithm that the user wants the post to be published.
Businesses should take the app seriously and provide content on the site, as more users over the age of 30 are now choosing to download the app. Regardless of industry, any company can use this platform to converse with customers without overtly promoting a product or service. TikTok is a great resource for users who want to learn more about the organizations they can support financially.
When an organization uses the platform to broadcast this kind of information, it earns the confidence of its customers. Also, they may decide to collaborate with an influencer to increase the quality of the shared material. Another choice is to take part in a hashtag challenge.
In this sort of competition, a hashtag is sponsored by a sponsor. When a user selects a topic, they are prompted to produce material related to that topic. When a business considers the current number of TikTok users in the United States, an influencer’s average engagement rate of 8.5% for a branded hashtag challenge is remarkable. It wouldn’t take much of an effort to spread a single challenge to nearly seven million people.
The purchase of TikTok followers is a great way to boost a company’s online presence. Afterward, it can team up with complementary businesses to expand its customer base. Sharing the videos on both Instagram and YouTube is a great way to gain new viewers from different platforms. This app is sure to explode in popularity over the next few months and years, so now is the time to buy followers. Any company would benefit from having some sort of presence on this site.