The number of Instagram monthly active users has risen to 1.074 BILLION by 2021. More than 60 percent of Instagram users earn more than $100K per year. Indeed, you will not be the only one seeking to reach an audience on Instagram. Ninety of the world’s top 100 brands market on Instagram, according to 71% of U.S. businesses. Over 80% of Instagram users follow brands, but how can your business stand out and gain their attention?
Instagrammers are likely to see your bio as soon as they visit your profile. Can you clearly explain what you offer and why they would be interested in following you? First impressions are irreversible. If someone views your profile, they will decide within seconds whether to follow you or not.
Create a captivating Instagram profile
Adding a few keywords to your business name will help clarify your market niche if your company name is not well-known. There are only 150 characters available for your bio! Organize the information into easily readable bullet points. You can use emojis to set them off. A single emoji can convey a great deal of information.
On your profile, Instagrammers will see your most recent posts. Users of Instagram are discerning, as it is a highly visual platform. There is no way to post anything that you might be able to get away with on another platform.
Tell your brand’s story
Decide on your brand’s visual theme.
Decide on a visual theme that represents your brand. Provide your followers with valuable content through your photos. Create a story around your products that will interest your audience.
You should develop and follow a themed look or style for your profile page due to the grid gallery featured there. It will provide a visual representation of what your account is about – or it may just be a collection of swiped content and reposts.
Make your brand content.
Ensure that your business fonts, colors, and photo styles are used.
Your photos will look better when you use high-resolution pictures and third-party editing applications. Depending on your brand, use third-party filters from the market or Instagram filters, or no filter at all. For a consistent appearance, you can also use apps to add text to photos. The product should be prominently displayed in product images. Creatively tell your story with Instagram video. Apart from optimizing your bio, you need to work on the content part, which does not stop creating and uploading photos and videos alone. As a next step to boost your content, you may buy automatic real Instagram likes to make your content sighted by many people in the large social media space.
Create Instagram reels
You can create an Instagram reel by setting 15 to 30 seconds of video to music. These can be shared in the Stories and Explore Feeds and in the dedicated Reels tab. A reel is one of the newest features on Instagram, and the company seeks to maximize reach with its latest additions.
Furthermore, they advise Instagrammers who wish to grow their accounts to utilize them four to seven times per week. By using the trending and popular accounts features, you can reach a new audience. Also, they are easily accessible in the same way as IGTV.
Comment and like to grow organically
However, it is not apparent. Take advantage of social media to reach out to your followers. There can be no better way to spread awareness about your account and gain new followers than this.
Post at the optimal time to engage your audience
For a better understanding of what works for your account, review your analytics. Every audience and account is unique! On average, weekdays are the best times to post on Instagram, with Tuesday and Wednesday posts receiving the most engagement. Brands can experience good engagement on Instagram if they post between 10 am and 7 pm.