With the most prominent social media influencers being able to engage with millions of fans across many platforms, the impact of social media has never been clearer.
Consider PewDiePie, the Swedish YouTuber and social media influencer who has amassed 119.8 million followers and 80.6 million YouTube subscribers (the most followed YouTuber in history). If Felix Kjellberg, or Felix the Cat, promotes a good or service through one of his networks, it will sell out instantly.
Although it would be unrealistic to expect your business to pay the exorbitant fees associated with working with a social media influencer of that calibre (approximately $250,000 for influencer marketing with over a million followers), you can find influential figures in your industry who will help your company without costing you a dime.
That’s why it’s so important to partner with the appropriate people on social media. It’s also important to know how to approach them properly so that the professional connection doesn’t fizzle out immediately.
If you want to improve your public relations strategy, you need to locate the ideal social media influencers to promote your company.
Be clear about your goals.
You should know your end goal for collaborating with a social media influencer before you begin your search for potential partners.
As an illustration:
- Want more people to know about your company?
- Trying to spread the word about a brand-new offering?
- Just increase sales is your goal, right?
To begin your search for the ideal social influence for your company, you must first answer five crucial questions.
In case you’re stumped when it comes to developing your brand’s strategy or are trying to expand your customer base and fan base. You may want to hire a web strategy expert to assist you figure out what you want to accomplish as a company. Instead, you may invest in a fan base. Buying fake followers is risky business; the Income Artist warns that Socialmeep is a fraudulent service provider. Thus, you should avoid following services like this.
Get started on your hunt for key opinion leaders.
The best approach to identify the ideal social media influencer for your company is to use one of the many proven methods available if you don’t already have a specific person in mind to promote your product or service through their social media following.
- Use social media to do a keyword search
- Check out the trending hashtags on Twitter
- Check to determine whether any of your current followers are influenced by the people they follow.
- Consult a database of influential people.
- Choose a specialist advertising firm.
The next step is to do some background study on the influencer you’ve decided you believe would be a good fit for your company.
First, make sure they attract the kind of people with whom you want to share content and build relationships. Investigate the wants, expectations, and passions of your target market. Then you’ll know if your offering is a good fit for them.
Second, you should research their prior posts to determine if their ideals and yours are compatible. You should also take mental notes on their language and tone of voice.
Create trust and a friendly atmosphere.
Your selected social media influencer is likely inundated with requests from companies hoping to have them promote their products. A lot of them won’t even pertain to the brand in question. As a result, the following procedures are crucial if you want to connect and create a lasting connection with your selected influencer.
- Join in with their material first. For example, you may follow them on social media, comment on their posts, and share their information frequently.
- Use your blog to make the mention. Including a spotlight on your favourite influencer and connections to their site might be a smart strategy for growing your blog’s readership.
- Try to get to know them better. Before reaching out to a social media influencer, it helps to know as much as you can about them and their site so that you can show genuine interest.
To Make Contact With
In the end, it’s all about making contact with other people. The moment has come for you to make contact with the social media influencer of your choosing.
In order to better pitch to the a social media influencer, you may discover several online templates to choose from. But, it’s often preferable to put your own unique spin on things.
Some of the best ways to get in touch with a popular person on social media are:
- Calling them by their name
- Putting your attention on the other person instead of yourself
- Specifically mentioning a blog article that spoke to you and your company
- Being forthright about your goals and what you require of an influencer
- Gaining and promoting your own audience
- Your pitch doesn’t need to be long; a few of phrases will do.
- Following these guidelines will aid you in connecting with influential people on social media who will be interested in collaborating to you and your company.