Even though the vast majority of our customers are SEO agencies who know the ins and outs of SEO and have never once complained about the quality of our delivery, we occasionally encounter instances where random gigs are ordered with unrealistic expectations.
The partnership usually ends because of the ensuing disagreements, arguments, and refunds. In all candor, the exact opposite is what we’re after.
Because I want you to have a positive experience working with us, I feel compelled to share my point of view on SEO and link building with you. This will allow you to set reasonable goals that are in line with your requirements.
I can guarantee you that this method is completely Organic and is what we use for our Managed SEO Campaigns. There are no sneaky or complicated moves involved in its implementation.
Phase 1: On-Page and Technical Audit
To ensure the success of your campaign, you must first conduct a thorough on-page SEO strategy supported by a Technical Audit. The goals you should set for
Auditing from a Technical Standpoint
If you want your content marketing to be successful, fixing the Technical SEO is a must.
positive attitude towards your site.
And Effective enough for use with People.
The goal is to enhance your site’s indexing and rendering times, content usefulness, and user experience through careful planning of your site’s architecture.
Difficult to say, much less do! Here is a quick film on conducting a Technical Audit to show you how it’s done in practise.
You can also choose to have us conduct your Technical Audit instead.
2. Content Planning & Optimization for Search Engines
The long-term success of your website’s organic rankings depends on the quality of the on-page SEO, which in turn depends on the quality of your objectives, audience, and demographics.
In order to attract as many potential customers as possible from search engine results pages (SERPs), maintaining a regularly updated blog is a crucial on-page SEO strategy.
If you want to draw and feed people at the top of your sales funnel, you need a solid content strategy, and you can’t build that strategy without first conducting extensive keyword research.
It needs to be uniformly aligned with your website’s objectives and guarantee broad keyword exposure for maximum engagement.
In this post, I detail some of the most useful methods for conducting KW study in the present day.
Your content’s efficacy guarantees high levels of user interaction, providing search engines with a solid foundation upon which to place your site’s pages.
3. What Is Off-Page SEO/Link Building?
Once you’ve established the foundation for your website as described above, you can move on to increasing its link authority.
Back in the day, when PBNs, guest posts, and educational institution links were all the rage, many SEOs would jump right in and create them.
But now, algorithms are more sophisticated enough to spot these spamming trends, and their spam filters respond quickly enough to trash the site.
In order to determine whether or not a web result deserves organic exposure, AI that has been trained with Machine Learning data can now intelligently monitor user engagements on a given web result and identify patterns towards goal achievement.
Therefore, in order to improve your search engine results, you need to focus on authentic interactions.
So now organic search results are based on a blend of what experts call “the essential mix” of relevance, user engagement, trust, and authority.
To quickly and easily overtake less formidable competitors, you need a content strategy and OffPage SEO that delivers relevance, user interactions and goal achievement that demand engagement and trust, and links from high-quality websites that create authority.
You should always try to connect as much relevance as possible between the linking domain and the website you’re trying to drive traffic to.
There is also the need for strategic link development that takes into account the different phases a website may be in. It can be challenging to gain exposure for a brand new website in search engine results pages (SERPs) and attract visitors this way at first.
At this point, it is counterproductive to build links to money sites or use KW anchors. Instead, at this point, it is natural and conducive for you to do some self-marketing in order to promote some branding and attract cold traffic. Building out Foundation Links from Web 2.0 properties, Citations, and Press Releases is most suggested at this stage to prepare a website for aggressive link building at a later stage.
You can also use guest posting to promote your business, though in this case you should only link to your homepage.
If you consistently release well-researched material that advances your goals, you’ll see results across the board.
Building some high-quality Guest/Sponsored Posts to most possible pages on your website is a great way to aid your site’s development and get you ranked higher on Google.
The goal should be to make a piece of content appear more authoritative in search engine results pages (SERPs) by increasing its subject relevance through the use of backlinks.
Titles, content perspectives, and anchors are where I see the most potential for relevance boosts; however, we must still exercise caution when constructing exact KW anchors. The header and KW anchors should use KW variants rather than long-tail KW.
At this point, a site has established itself as credible and has achieved numerous Page 1 rankings for a variety of contents and keywords. Typically, the reach and rankings of newly released content increase exponentially almost immediately after publication.