Nowadays, every company and brand focuses on marketing to increase their business growth. Marketing only works if your niche reaches the right audience at the right time. As per the report of Datareportal, the daily average time spent on social media is 2h 27m. So, promoting your brand on social media channels helps to skyrocket your business reach.
Is it possible to promote your video on Instagram? Yes, you can do it with a new video content feature, IGTV. With IGTV, you can create high-quality long-form vertical videos. Various beauty, tech, business, and food companies are choosing the IGTV platform to make their content viral among a larger audience and increase their sales.
In this article, I am happy to share more information about Instagram’s video marketing strategy and how to promote your IGTV videos to boost engagement and followers
Let’s get started.
#1. Choose Your Niche
We all know planning is the essential step before doing any activities. Likewise, choosing content is important to promote your videos on IGTV. For this, you need to decide what type of videos to do and not to do.
After selecting your niche, you need to find the target audience based on your content. Once you know your target audience, you can increase video engagement and followers quickly.
Create unique videos to attract more audiences and make them watch your videos regularly. Post videos related to your target audience and hit the explore page on Instagram.
#2. Share IGTV Video On Other Social Profiles
If you create exclusively valuable content on IGTV platform, it will encourage your followers to share it on other social channels. Make a short video clip of your IGTV video and promote it on other social platforms like Facebook and TikTok.
The short videos on other social channels will notify your audience that you have uploaded amazing content on IGTV. This short video will tempt your audience’s interest and make them watch the full video on IGTV. Thus, cross sharing content on other channels will increase your IGTV engagement and bring many new audiences to your Instagram profile. When uploading videos on IGTV, click the “share to Facebook” option to promote your videos.
#3. Use Instagram Stories to Promote IGTV Videos
Instagram story is one of the amazing features of Instagram and everyone likes to tap the Instagram stories option to watch newly posted content. Usually, I spend more hours watching Instagram stories. Instagram stories are the one of best options to promote your IGTV content.
When you use the Swipe Up feature on Instagram stories, the user can easily direct to your IGTV videos. Promoting your IGTV videos on Instagram stories will help your videos gain more visibility and engagement rate simultaneously. When your IGTV videos get more views, they will become viral and help you gain new followers for your IGTV channel.
Steps to promote Instagram TV videos on IG stories
- Open the Instagram app and hit the story icon.
- At the top of the Instagram story page tap the link option.
- Next, tap the +IGTV video and add your IGTV videos
- Now update the Instagram story. That’s it.
#4. Promote IGTV On Live Feature
Instagram stories are not the same as Instagram Live videos. One of the best promotional tools to promote your IGTV videos is the “Instagram Live” feature. In the live session, you can talk about your IGTV videos.
Keep your audience engaged, share information about your IGTV video topics, and make them watch your videos on IGTV. Include “Call to Action” in your live videos and make your audience check your recent IGTV videos for more information.
It is similar to YouTube, like how YouTubers include a link to another video in the current video. This is an excellent strategy to make more audiences engage with your IGTV content.
So, these four effective steps are all about how to promote your IGTV videos among your target audience. Now you can promote your IGTV videos to increase business growth and audience engagement. When you follow these steps, “you don’t need to build your business your audience will build your business.”