Skip to content

Month: August 2022

4 Effective Ways To Promote IGTV Videos

Nowadays, every company and brand focuses on marketing to increase their business growth. Marketing only works if your niche reaches the right audience at the right time. As per the report of Datareportal, the daily average time spent on social media is 2h 27m. So, promoting your brand on social media channels helps to skyrocket your business reach. 

Is it possible to promote your video on Instagram? Yes, you can do it with a new video content feature, IGTV. With IGTV, you can create high-quality long-form vertical videos. Various beauty, tech, business, and food companies are choosing the IGTV platform to make their content viral among a larger audience and increase their sales.

In this article, I am happy to share more information about Instagram’s video marketing strategy and how to promote your IGTV videos to boost engagement and followers

Let’s get started.

#1. Choose Your Niche 

We all know planning is the essential step before doing any activities. Likewise, choosing content is important to promote your videos on IGTV. For this, you need to decide what type of videos to do and not to do. 

After selecting your niche, you need to find the target audience based on your content. Once you know your target audience, you can increase video engagement and followers quickly. 

Create unique videos to attract more audiences and make them watch your videos regularly. Post videos related to your target audience and hit the explore page on Instagram. 

#2. Share IGTV Video On Other Social Profiles

If you create exclusively valuable content on IGTV platform, it will encourage your followers to share it on other social channels. Make a short video clip of your IGTV video and promote it on other social platforms like Facebook and TikTok. 

The short videos on other social channels will notify your audience that you have uploaded amazing content on IGTV. This short video will tempt your audience’s interest and make them watch the full video on IGTV.  Thus, cross sharing content on other channels will increase your IGTV engagement and bring many new audiences to your Instagram profile. When uploading videos on IGTV, click the “share to Facebook” option to promote your videos. 

#3. Use Instagram Stories to Promote IGTV Videos

Instagram story is one of the amazing features of Instagram and everyone likes to tap the Instagram stories option to watch newly posted content. Usually, I spend more hours watching Instagram stories. Instagram stories are the one of best options to promote your IGTV content. 

When you use the Swipe Up feature on Instagram stories, the user can easily direct to your IGTV videos. Promoting your IGTV videos on Instagram stories will help your videos gain more visibility and engagement rate simultaneously. When your IGTV videos get more views, they will become viral and help you gain new followers for  your IGTV channel. 

Steps to promote Instagram TV videos on IG stories

  1. Open the Instagram app and hit the story icon. 
  2. At the top of the Instagram story page tap the link option.
  3. Next, tap the +IGTV video and add your IGTV videos
  4. Now update the Instagram story. That’s it.

#4. Promote IGTV On Live Feature

Instagram stories are not the same as Instagram Live videos. One of the best promotional tools to promote your IGTV videos is the “Instagram Live” feature. In the live session, you can talk about your IGTV videos. 

Keep your audience engaged, share information about your IGTV video topics, and make them watch your videos on IGTV. Include “Call to Action” in your live videos and make your audience check your recent IGTV videos for more information. 

It is similar to YouTube, like how YouTubers include a link to another video in the current video. This is an excellent strategy to make more  audiences engage with your IGTV content. 

Final Words

So, these four effective steps are all about how to promote your IGTV videos among your target audience. Now you can promote your IGTV videos to increase business growth and audience engagement. When you follow these steps, “you don’t need to build your business your audience will build your business.” 

How To Promote Your Brand On TikTok

TikTok has been downloaded 3 million times worldwide on both android and iPhone platforms, and it was considered the most downloaded app globally in 2021. Investors valued TikTok by $50 billion in 2021, which is a significant success for this app. 

TikTok app reached a one billion users rate, allowing users to create content entertainingly. Research stated that 90% of users access the app daily and are very active on TikTok. 

This app is famous among millennials and Z-generations users and is available in 154 countries. TikTok provides various opportunities to reach your target audience, so marketers achieve massive success with minimum cost on this platform. This article guides you on how to promote your brand on TikTok. 

Benefits Of Using TikTok To Promote Your Brand

Users utilize TikTok challenges, viral content, and trending sounds to promote awareness about their brands. It helps to connect with the audience directly. You can find your target audience based on your industry and make more drive scale to your brands. Research stated that 50% of the TikTok users are above 30; they are the potential audience. Here are the tips to promote your brand on TikTok.

Strengthen brand knowledge

TikTok provides various ways to promote your brand via ads. You can create awareness about your brand using relevant hashtags, challenges, trending music, or working with influencers which provides more eyesight to your content and make users unforgettable about your brand name. 

Advertise Products

TikTok provides various ways to promote your brand without forcefulness. You can collaborate with other influencers to gain audience trust entertainingly. 

Boost Your Audience Rate

TikTok is available in 154 countries, and it is a worldwide app so that you can reach global customers easily. Most celebrities are only active on TikTok, you can reach them, and it is the most significant way to promote your brand on TikTok. 

Attracts New Customers

TikTok mainly focuses on authenticity to help you build a strong relationship with your customers. Try a variety of trends to attract new customers to your brand.

Delivering your brands to wider audiences is quite challenging. The logic behind this is that only people who watch your videos eventually turn into your customers. But think what would happen if you had fewer or no audiences. Obviously,  your content would never blow up. Relax, because you can get TikTok views for your videos after posting them through several efficient techniques and ultimately drive more ROI.

Effective Ways To Use TikTok For Business

Using TikTok to promote your brand is simpler than you think. These are the effective ways to use TikTok for business. 

Uploads A Unique And Relevant Content

  • TikTok has endless videos with infinite scrolls. If you want to stand out from the crowd, make amazing unique content to get attention for your brand. 
  • TikTok is an entertaining platform, so you need to deliver brand promotion videos in a fun way. 
  • Use your own voice and trending sounds in the content. 
  • Don’t be too formal while recording your videos, and you can use brand stickers or effects to get more exposure. 
  • Upload behind the scenes of the video, such as office atmosphere, staff, and how you plan to manufacture brands. It builds trust in your followers and increases new customers. 
  • TikTok is all about trendy. Use trending concepts to promote your videos with a popular hashtag, and it is an effective way to get more fame on TikTok. 

Add Music And Effects To Your Video.

Most users feel music makes a blended video more interesting. Follow the steps below to add effects and sound to your video. 

  • Open your TikTok app.
  • Click on the red color round icon to record a video. 
  • Tap the added sound at the top center of the video. You can browse unlimited songs from the library. 
  • Tap the effect icon in the lower left corner. 
  • Click the next button and tap the post button to post your video. 

You can develop your own brand effects, filters, and 3D on TikTok. 

Utilize The TikTok Publishing Feature

You can easily edit and organize your videos on TikTok. Here are the publishing features on TikTok.

Description: Description gives the context of your contents and limits the description to 150 characters. Use catchy words and emojis to grab maximum attention. It helps deaf and hard-of-hearing users to understand your content theme. 

Hashtags: using relevant hashtags to your brand helps to reach the right audiences. Featuring trending hashtags boost your audience’s rates. 

Tag friends: when you collaborate with other influencers, don’t forget to mention their name followed by @; it helps to attract their audience. While reposting videos, you can include the original creator’s name to give full credit to them. 

These are the effective ways to promote your brand on TikTok.


Just like other social media platforms, TikTok trends change constantly. It would help if you observed the trending topics to get more audience. Try to be authentic, maintain consistency, and develop engagement to increase your profile authority because the TikTok platform is all about engagement. It is the most promising platform for marketing at a low cost.